Search Engine Optimization (SEO) brings you to the world

Part of our search engine optimization service involves developing “backlinks” for our clients. A “backlink” is simply another website that links to you and loosely speaking the more of these that you have the better.

It’s important to remember that not all backlinks are of equal value. There are some websites that are designed specifically to provide links (sometimes for a fee!) to other websites. The value of links from these directory websites is very small and you could even be penalized if Google discovers you are purchasing links.

In fact the very best links are those that come from websites with content that is relevant to your own, that have relatively few links on the page that links to you, and that themselves have many relevant sites linking to them. Finding these websites is an art in itself and is a large part of any search engine optimization campaign.

One way in which you can start looking for relevant sites is to approach your business partners. Your suppliers and customers may well be willing to link to your website - afterall your content is relevant to them and will probably be of use to their clients. Search engine optimization is very much a user-orientated function, and not just a "bag of tricks" to try and manipulate search engines.

So called "reciprocal links" involve a quid pro quo approach to their search engine optimization strategy. It is generally thought that reciprocal links have less power than one-way links. Afterall, the search engine can see that the only reason they are linking to you is because they’re getting something in return.

Wobble Internet Productions is experienced in all aspects of search engine optimization and would love the opportunity to quote on your project. Please call us on +27 (0)21 551 6676 today!