| RE: SEO, does it matter what domain extension I choose? |
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| Frequently Asked Questions | |||
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It's really simple. Google is in most countries. If someone in South Africa searches in Google for "buy new ipod", it would be more relevant for Google to offer local suppliers. Some countries have rules which makes it harder or more expensive to get a local domain than a global one. For local search queries sites which match the local domain extension or are hosted on a machine in that country may get a boost in relevancy over global domains. For example, .co.uk may rank well in UK, .de may rank well in Germany. Google can use the increased price of local hosting and/or the rules associated with gaining a local domain extension to assume that locally hosted or locally registered domains may have a greater local relevancy. Likely due to less spamming incentive, a smaller content base, and a lesser understanding of local language many of the filters that are applied to the global search results may not be applied to some local results. Beyond .edu and .gov there are also other rare domains which people probably do not talk about that much which also have similar importance. In the UK .ac.uk is the equivalent of a .edu, and perhaps some .mil extensions may be trusted a bit more than the average .com, .net, .info, or .biz type domain. The factor of trust would be three fold:
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